Category Archives: Social

Integrating SMS Marketing with Other Digital Marketing Strategies

Integrating SMS Marketing with Other Digital Marketing Strategies
SMS marketing is a powerful tool for reaching and engaging customers through their mobile devices. When integrated with other digital marketing strategies, it can help businesses create a more cohesive and effective marketing campaign. Here are a few ways to integrate SMS marketing with other digital marketing strategies: Email marketing: Use SMS messages to supplement…
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100+ Text Abbreviations and How To Use Them

100+ Text Abbreviations and How To Use Them
A shortened form of a word or phrase, text abbreviations help save time and characters in things like social media posts and text messages. Many text abbreviations are also used as slang, especially by younger generations, and keeping up-to-date on the latest text shorthand can help you communicate better with your audience. At this point,…
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How to Text a GIF

How to Text a GIF
GIFs are a great way to use visuals to enhance your text conversations, and using isn’t hard once you know how to text a GIF. Animated GIFs add an entertaining or humorous element to an otherwise text-heavy message. Since around 65 percent of people are visual learners, and most people respond to images rather than…
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Do Consumers Trust Social Media Influencers? Here’s What Statistics Show

Do Consumers Trust Social Media Influencers? Here’s What Statistics Show
Love them or hate them, but one thing you can’t do is avoid social media influencers. They’ve become integral to many social strategies as businesses shift more resources toward digital. While this can create new sales and marketing opportunities, heavily relying on social media isn’t risk-free. Businesses lose ownership over their contacts with a social-first…
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Avoid awkward moments after you hit ‘send’ on bulk SMS

Avoid awkward moments after you hit ‘send’ on bulk SMS
When you’re sending text messages to the masses, you want to make sure everything’s spot on before you hit ‘send’. Not just the actual text message, but also the quality of your database. There’s nothing worse than suddenly remembering you were meant to remove someone from your database, but hadn’t. Or, paying to send an…
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How many characters can a text message contain + Infographic

How many characters can a text message contain + Infographic
When it comes to text messaging, a little goes a long way. People generally have short attention spans and are checking their mobile phones while on the go. At an increasing rate, it’s essential to get your message across in a succinct yet impactful way. Sending business SMS and MMS from a text messaging service…
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Mind your manners: 10 golden rules for texting etiquette

Mind your manners: 10 golden rules for texting etiquette
Just like you’d mind your manners with your grandma, mind your manners when texting your customers, too. SMS is one of the most effective ways to reach your customers. That is, until you overstep the mark and are permanently blocked. To help you stay in your customers’ good books, follow these simple rules when sending…
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How media consumption habits are changing with smartphones

How media consumption habits are changing with smartphones
Even with such new technology there’s already an old joke about the hi-tech computer in your pocket: ‘You can even use it make phone calls!’ The smartphone is now central to almost everyone’s communication and entertainment lives. Deloitte’s 2015 Media consumer survey and the 2014 Australian Mobile Phone Lifestyle Index (AMPLI) clearly demonstrate how Australians…
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