Twitter vs TikTok. Instagram vs Facebook. All across the interweb, everyone’s talking about which marketing channels are best for business. But what about when you need to get in touch with customers? Is it email, or is it SMS? Well, the truth is, there is no winner. That’s right. We’re not going to say that…Read more
Edit Videos Like a Pro: The 12 Best Free Video Editing Software Programs for 2021
Good video editing software can help you showcase your products from every angle by producing professional promos for platforms like Instagram, Facebook, YouTube, or anywhere else you share brand videos. There are a number of easy-to-use free video editing programs that can help you stand out from your competition. Well-produced product videos are a more…Read more
Video Marketing for Business: An Introductory Guide
Video marketing is no longer an optional way of attracting customers — it’s the norm. According to Wyzowl, 41% more businesses are using video today compared to 2016. And Magisto reports that “60% of businesses spend more than 25% of their marketing budget on video.” “60% of businesses spend more than 25% of their marketing budget on…Read more
A Brief History of Text Messaging
Can you imagine where your life would be without text messaging? Without being able to send a quick note that you’re going to be late going home, or coordinate a meeting with coworkers or friends on the go without ever making a phone call. It’s allowed us to be more efficient, independent, and direct in…Read more
SMS vs. Social Media – who is winning?
Social media has changed the world in so many ways. Communication and connecting to other people have become easier, faster and more fun so the number of active social media users have grown rapidly and we can say that today vast majority of people in “The Internet World” have at least one social networking profile.…Read more
WHAT ARE SPAM TEXTS AND HOW TO GET RID OF SPAM TEXTS?
Very few of us escape the nuisance of spam texts. Not only are unwanted text messages extremely annoying, but in many cases, they are a scam. This guide explains how you can fight back and reduce the number of spam text messages and phishing texts you receive. What are spam texts? Spam refers to messages…Read more
How Video Consumption is Changing in 2022 [New Research]
In 2022, video is more important to consumers than ever before. Each day, we stream our favorite shows, watch YouTube videos to learn something new, or follow events, Q&As, and interviews via live video. While video isn't going anywhere, it's always expanding, changing, and evolving to fit consumer preferences and new platforms — and marketers…Read more
Do Mobile Video Ads Drive Attention?
A new report by OMD Worldwide, Yahoo and Amplified Intelligence has found video to rank among the most attention-grabbing formats for mobile advertising. The ‘Attention in Context’ study served over 128,000 ads to 4,400 volunteers in the UK, US, Canada and Australia. Responses were categorised into three levels of attention: active (eyes on the advert), passive (eyes on screen but not…Read more
7 reasons why video rules content marketing
In the world of content marketing, one channel is rising above others in terms of engagement, efficiency and cut-through, says Mark Darlington: video. According to recent Wyzowl research, "marketers feel more positive about the return on investment offered by video than ever, as it continues to strongly influence traffic, leads, sales, and audience understanding". Video,…Read more
Text Message Laws Every Business Needs to Follow
Text message marketing, also known as SMS marketing, is becoming a poular marketing channel. This rapid rise has many businesses scrambling to incorporate text message marketing into their marketing strategies. Before you get started, however, it is critical to understand the laws surrounding this marketing method. Even though you may not intend to break the law,…Read more