Love them or hate them, but one thing you can’t do is avoid social media influencers. They’ve become integral to many social strategies as businesses shift more resources toward digital. While this can create new sales and marketing opportunities, heavily relying on social media isn’t risk-free. Businesses lose ownership over their contacts with a social-first…Read more
17 ways to collect your customers’ phone numbers for SMS marketing
There’s one thing getting in the way of success with SMS marketing. Numbers. We’re talking customer phone numbers, of course. Building a solid database of customer phone numbers is a critical step in any text-based marketing program. And the good news? It’s easier than you think. In this guide, you’ll find a huge range of…Read more
6 benefits of using SMS for your small business
The jury’s in – customers prefer to use SMS for business communication. Texting is taking center stage, particularly in the aftermath of Covid-19. SMS is one of the most direct and accessible communication channels available. Everyone with a mobile phone can receive text messages, even if they have a basic cell phone. According to this…Read more
4 Ways To Win Back Customers Using SMS Marketing
The customers who keep coming back are often the most profitable. The main reason for that is simple – finding new customers can be much more expensive and time-consuming than retaining the customers you already have. This is for the following reasons: A repeat customer is likely to shop with you again and again It…Read more
A Brief History of Text Messaging
Can you imagine where your life would be without text messaging? Without being able to send a quick note that you’re going to be late going home, or coordinate a meeting with coworkers or friends on the go without ever making a phone call. It’s allowed us to be more efficient, independent, and direct in…Read more
The 9 Big Benefits of Live Chat for Customer Service Teams
When asked about their preferences for support channels, customers say that they prefer live chat over social media, email, and even phone support. Why? Live chat support is fast, efficient, and convenient. But the benefits of live chat stretch far beyond just giving your customers a faster and more convenient way to get in touch…Read more
WHAT ARE SPAM TEXTS AND HOW TO GET RID OF SPAM TEXTS?
Very few of us escape the nuisance of spam texts. Not only are unwanted text messages extremely annoying, but in many cases, they are a scam. This guide explains how you can fight back and reduce the number of spam text messages and phishing texts you receive. What are spam texts? Spam refers to messages…Read more
SMS vs. Messenger: What’s A Better Way To Reach Your Customers?
The global average time people spend in various apps is now 4.2 hours daily, which is up by 30% compared to 2019. It’s officially surpassed the length of a traditional working day and is nearly as much as there‘s free time left between work and sleep. And that’s not even including other digital activities. Such…Read more
AI: How the Rise Of Chatbot Is Powering a Futuristic Present?
Artificial intelligence (AI) does not exist in the world of science fiction. As a technology, AI-driven chatbots are revolutionizing business processes in multiple industries, while also impacting several aspects of our life, and how we interact with people in the virtual world. Therefore, as various markets fully embrace AI, they get smarter in today's always-on…Read more