It’s very likely that you already know what a text keyword is, even though you’re not sure what it entitles exactly. How many times have you passed through your local coffee shop and read something like ‘Text COFFEE to 76000 to get a free drink’? And just like that, there are tons of examples out there. But what are text keywords, and how do they work?
A text keyword is, basically, a term attached to a textable number that is used for people to communicate with a business or any other type of organization. One of its main purposes is to allow users to opt in to receive certain information, although it can be used in many ways in an SMS marketing strategy.
How to Choose a Text Keyword
Text keywords can be a combination of letters and numbers. How you combine them is essential for a successful use. If you notice that a great number of subscribers were added to your SMS marketing list, then you know for sure the keyword you used for it works. But of course, the idea is to do some previous work before that even happens!
First of all, it’s important to consider what you want to achieve with your text keyword. Do you want clients to opt-in to receive updates? Would you like to offer coupon codes for discounts? Once you determine this use, then you should consider this to choose the right keyword:
Keep it Short and Sweet
Simple, easy to remember keywords will definitely perform well. Keep in mind that users might see this keyword in marketing channels they do not always have in-handy (like the coffee shop example in the first paragraph). Simple and short text keywords are also easier to remember for your own team, making it easy for them to share with the clients.
One Word, No Special Characters
If possible, try to use just one word for your text keyword. 4 to 7 characters should be enough to make it easy to remember. If you still need to have a keyword that is composed of more than one word, consider merging them into one. Example: ‘LASVEGAS’.
Avoid using a dash, hyphen, dollar sign or any other special character: they make your keywords harder to remember, and you may lose potential subscribers just because they forgot to add them to your keyword.
Beat Autocorrect
If your text keyword is spelled in a way a phone’s autocorrect can detect it as a misspell, it can make it difficult (not to mention frustrating) for subscribers to use it. You can solve this by testing your keyword in phones with different operating systems. If an autocorrector brings a different term than the one you added, you might as well just use it.
If you’re using more than one variation of the same keyword, it’s recommended to use numbers. Although still not-so-easy to remember, they’re much easier to remember than a special character.
How Text Keywords Work Within Trumpia
The good thing about our texting software is that it allows you to do much more with your text keywords:
- Get much more information from your subscribers: most of the SMS marketing platforms allow you to get subscribers phone numbers through the keywords. Trumpia also lets you obtain name, region, interests, and many other useful data.
- Use multiple keywords for different contacts lists to send messages to hundreds of subscribers via mass texting.
- Use your keywords within automated campaigns so you can bring different responses depending on what keyword did certain users subscribe to, or how they interact through them.
Would you like to know more about how Trumpia can make your business grow? Contact us! Our representatives will be more than happy to lead you to success through our powerful SMS marketing solutions.
Meet SMS-iT™. The Cheapest Bulk Text Message Marketing Platform on the internet powered by A.I., a Decentralized Gateway, and a Database of 1billion+ segmented mobile #'s of potential customers, that can be used in building TCPA compliant consent lists for mobile marketing campaigns.
Increase your traffic, subscribers, and sales; Automate your workflow and access fresh opt-in leads, with our 2-Way omnichannel messaging & marketing platform. Built for businesses, Internet of Things (IoT), Metaverse & the Blockchain. CHANNELS: SMS, RCS, MMS, voice, email, chat and fax
SMS-iT™ allows you to intelligently search mobile records, build TCPA compliant consent lists for mobile marketing campaigns, target potential customers and more with A.I. & Automation.
- - Send SMS/MMS/RCS/Fax/EmailVoice messages across the world at the cheapest rate online
- - Drive more sales with highly targeted promotions
- - Provide better customer service with 2-way messaging
- - Keep customers engaged with automated texts
- - Save time and integrate with your existing marketing software
- - Learn more about customers with Data Collection
- - Gather useful feedback with polls and surveys
- - Much, much more!
It is undisputedly the best and #1 AI-powered omnichannel messaging and marketing platform, from all other SMS messaging platforms, SMS marketing platforms, text marketing platforms, text marketing companies, or SMS marketing software on the planet!
Over 1 000 000 000 segmented records to target: Target your potential customers using their exact Geographic locations, and other segmented characteristics, like profile data, demographics, interests, industry, behavior, location, etc. Communicate without limits!
Why We Are #1
1) Bulk and 2-Way Omnichannel Messaging & Marketing - SMS, MMS, RCS, Email, Voice, Fax and Chat Apps.
2) Cheapest and lowest rates in the industry.
3) SMPP - Use your SMPP accounts from Twilio, SignalWire, Plivo, and more, with our Decentralized Version.
4) Use your Sim Card with our Decentralized Version.
5) 51+ smart features that can be used without limits - unlimited.
6) Database of 1billion + records, which you can use in building your TCPA compliant list for sms marketing campaigns. Useful for those without a mailing list.
7) Smart programmable API built for businesses, IoT, Blockchain and the Metaverse.
8) Decentralized Gateway for flexibility and perfect control of your campaigns.
9) 10DLC registration directly within the platform, to stay compliant with Campaign Registry and TCPA regulations.
10) Zapier Integration to connect to 4000+ apps.
11) Artificial Intelligence for Analytics and Statistics.
12) Automation to completely automate your entire workflow.
13) Tons of native integrations with the top productivity apps. More added continuously.
14) More control and freedom over what kind of messages you send with the decentralized version.
15) Send Unlimited SMS and MMS messages with the decentralized version, for just $199/month. Message cost is $0/message.
16) Use our API and Smart Tools directly in the Metaverse to sell your products, services and build your subscribers list.
17) Seamless integration for the Blockchain and Internet of Things, via our programmable API and Smart GUI.
18) Worldwide coverage.
19) Guaranteed delivery - Get your messages delivered, GUARANTEED, with statistics to track delivery.
and more.......
Get Started For FREE Now - REGISTER and Receive 100 FREE SMS/MMS/Voice Credits Today!
Want to view our 51+ smart features, so that you know why SMS-iT is the best and #1 from all SMS messaging platforms, SMS marketing platforms, text marketing platforms, text marketing companies, or SMS marketing software on the planet? Then CLICK HERE - https://www.smsit.ai/features.html
Reference: Trumpia
