This is the part that no one wants to talk about. If we’re honest, most people want to cut corners and do whatever it takes in order to make their job easier. But not Trumpia, which is the leading SMS Texting service that provides advanced automation. When it comes to SMS marketing, knowing and understanding crucial laws will save you so much time and free you from any issues later. Remember, collecting information and data without any proper disclosure is illegal, and makes you and your business lose credibility. Here are three of the most important text messaging laws to consider:
1. Telephone Consumer Protection Act (TCPA)
The TCPA ensures that businesses cannot send messages to subscribers without their consent, even if they have access to their phone number or have a pre-existing relationship with them.
You need explicit, written consent that is documented for later confirmation. Luckily, Trumpia actually handles gathering messaging consent for you, and provides free opt-in and opt-out messages.
2. Cellular Telecommunications Industry Association (CTIA)
The CTIA is a trade association that represents the wireless communications industry within the United States. They are mainly in charge of making sure that clients are complying to consumer codes which include various principles, disclosures, and practices of wireless services provided to individual consumers. These include any messages that incorporate voice, text, and other data services.
3. CAN-SPAM Act
The CAN-SPAM Act ensures that unwanted, repetitive messages cannot be sent to subscribers, such as spam messages. In fact, businesses are required to be identifiable in order to be able to send text message advertisements.
How to Send Compliant Messages
While these three are the most comprehensive and important text messaging laws to consider, you need to make sure that your SMS marketing strategy is compliant with every law out there. In order to do so, follow these steps in order to create effective and correct campaigns.
Get Consent: Consent to receive text messages from a business or organization must be explicit, transparent, and thorough in order to be considered valid. Forms, sign-up pages, and follow up messages are all provided by Trumpia. Here are some ways to get subscriptions:
- Keywords
- Paper forms
- Online forms
- QR codes
- Website pop-ups
Confirm Opt-Ins: As soon as a potential subscriber texts to opt-in, you should send a confirmation message in order to communicate clearly to your customer. This can even be an automated message that sends without you having to do anything. Include the following:
- Purpose of campaign
- Organization’s identity
- Information about opt-ing out
- Terms and conditions
- Information about personal data
Make sure that you are following these laws and guidelines! If you have any questions, please feel free to reach out to our dedicated Account Managers today!
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Why We Are #1
1) Bulk and 2-Way Omnichannel Messaging & Marketing - SMS, MMS, RCS, Email, Voice, Fax and Chat Apps.
2) Cheapest and lowest rates in the industry.
3) SMPP - Use your SMPP accounts from Twilio, SignalWire, Plivo, and more, with our Decentralized Version.
4) Use your Sim Card with our Decentralized Version.
5) 51+ smart features that can be used without limits - unlimited.
6) Database of 1billion + records, which you can use in building your TCPA compliant list for sms marketing campaigns. Useful for those without a mailing list.
7) Smart programmable API built for businesses, IoT, Blockchain and the Metaverse.
8) Decentralized Gateway for flexibility and perfect control of your campaigns.
9) 10DLC registration directly within the platform, to stay compliant with Campaign Registry and TCPA regulations.
10) Zapier Integration to connect to 4000+ apps.
11) Artificial Intelligence for Analytics and Statistics.
12) Automation to completely automate your entire workflow.
13) Tons of native integrations with the top productivity apps. More added continuously.
14) More control and freedom over what kind of messages you send with the decentralized version.
15) Send Unlimited SMS and MMS messages with the decentralized version, for just $199/month. Message cost is $0/message.
16) Use our API and Smart Tools directly in the Metaverse to sell your products, services and build your subscribers list.
17) Seamless integration for the Blockchain and Internet of Things, via our programmable API and Smart GUI.
18) Worldwide coverage.
19) Guaranteed delivery - Get your messages delivered, GUARANTEED, with statistics to track delivery.
and more.......
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Reference: Trumpia
