🍔 McDonald's Innovative Text Marketing Strategy for Restaurants 📱
McDonald's has recently launched an exciting text marketing campaign to promote their restaurant. The catchy message “Text me if u want in on a life-changing opportunity this is not a drill 707-932-4826” was shared across all their social media platforms.
Once users texted the number, they received an automated SMS message with an opt-in agreement to privacy terms and conditions. After that, they were asked to provide their contact number and time zone. Subscribers then received a message about McDonald’s "soft drop," which included a grainy photo clue.
Source: Nation’s Restaurant News
👨💼 Analyzing McDonald’s SMS Marketing Campaign
McDonald's marketing team chose a long code instead of a text keyword as a way for people to opt-in. Long codes use a single number for both phone calls and texting. This allowed McDonald's to receive text messages and phone calls using one number. After opt-in, users received two automated text messages that were personalized to request specific information. This information was used to target messages better. For example, they asked for the time zone to avoid sending messages that could bother the subscribers. The messages were also customized with a grainy photo clue to surprise subscribers, which was done through a Multimedia Messaging Service (MMS).
💬 SMS Marketing is Still Relevant
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Reference: Trumpia
